Marketing
EVP Marketing, Product Managers, Product Marketing Managers
Marketing leaders who store and manage competitive cross reference intelligence, conduct research on newly tracked competitive products, and provide critical product intelligence to support Enterprise Solutions and Sales teams.
The Cross Reference Challenge
Marketing teams are the backbone of competitive intelligence, storing and managing thousands of competitive crosses while supporting multiple departments under tight deadlines.
Current Workflow Reality
Subject Matter Expert Bottlenecks
Individual team members serve as SMEs by business unit or product specialty
Fire-Drill Response Mode
Cross reference requests create urgent deadlines with multiple stakeholders waiting for responses
Master Cross Reference Intelligence Management
Maintaining comprehensive competitive crosses across all product lines and keeping field teams updated with current master cross reference intelligence
Cross Reference Volume
High-pressure, manual process
Marketing Challenges in MedTech
Marketing teams struggle with fragmented data sources and manual processes that slow their ability to respond to market changes and competitive threats.
Storing and managing competitive cross reference intelligence requires extensive manual research and subject matter expertise to maintain accurate product relationships.
Impact: Delayed responses, incomplete crosses
Researching new competitive products with no existing company record and assigning appropriate cross-references requires significant time and coordination.
Impact: Outdated Master Cross files
Supporting Enterprise Solutions, Sales Leadership, and Technical Product Support teams while managing multiple business units and product specialties.
Impact: Resource strain, missed deadlines
Competitive Cross Reference Management
Relatable provides a centralized platform to store, organize, and manage your competitive cross reference intelligence, maintaining your Master Cross file and providing instant access to competitive intelligence for all stakeholders.
Intelligent Cross Reference Management
Cross Reference Storage & Organization
Advanced platform for storing and organizing competitive cross reference intelligence based on product specifications and technical requirements
Dynamic Master Cross Reference Intelligence
Automatically updated comprehensive database of all competitive crosses with version control
New Product Intelligence
Automatic detection and analysis of new competitive products with suggested cross-references
Cross Reference Efficiency
99% faster response time
Store and organize competitive crosses using advanced specification analysis and product comparison capabilities.
- Specification-based matching
- Product validation
- Confidence scoring
Centralized, automatically updated master cross reference intelligence with real-time synchronization across all departments and field teams.
- Real-time updates
- Version control
- Multi-team access
Automated detection of new competitive products with suggested cross-references and impact analysis for your product portfolio.
- New product alerts
- Suggested crosses
- Impact assessment
Ready to Streamline Your Competitive Cross Management?
Join marketing teams who have organized and streamlined their competitive intelligence workflows with Relatable's cross-reference management platform.